Methods and Implications Of Obama's Campaign and its Social Networking Tools

Before Obama announced his candidacy to become president, his website and network team had everything in place in hopes that the popularity of this website would only increase seeing that Obama carried out his term fulfilling his plans. This social network was created so that voters can really feel like they're a part of the effects in this election by making their website interactive. Interesting text messages would be sent to supporters to keep them involved with beneficial tasks. In comparison to the McCain candidate website where its form of involving supporters lured in with networking media was not reliable and not very prominent, Obama's website did what it could to keep supporters connected and wanting more as it encouraged voters to invite more supporters into the loop.

In the article, "How Obama really did it" composed by David Talbot, a former MIT student by the name of Franklin-Hodge maintained that "The key, he says, is tightly integrating online activity with tasks people can perform in the real world.... But the point of the campaign is to get someone to donate money, make calls, write letters, organize a house party. The core of the software is having those links to taking action-to doing something." With this I believe that the excitement of being involved, connected and reeled in with completing tasks is what really enticed americans to get the website the popularity it was meant for. Social networking in this day and age is what will grasp the interests of all ages, enlightening our current and future generations that they can implement the energy for internet use to gain a voice and establish more power in their words and forms of sharing for the greater good.

-Diane Espinosa

http://cs12.cs.qc.cuny.edu/~waxman/8fn_002.pdf